Salesforce Marketing-Cloud-Consultant New Practice Questions | Marketing-Cloud-Consultant Excellect Pass Rate
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Salesforce Marketing-Cloud-Consultant Certification Exam is designed to validate a professional's knowledge and skills in implementing and managing marketing automation solutions using the Salesforce Marketing Cloud platform. Salesforce Certified Marketing Cloud Consultant certification is suitable for marketing professionals, consultants, administrators, and developers who work with the Salesforce Marketing Cloud platform. Salesforce Certified Marketing Cloud Consultant certification exam consists of 60 multiple-choice questions and passing score is 68%. Salesforce Certified Marketing Cloud Consultant certification provides a competitive edge to professionals in the job market and helps them to showcase their expertise in the field of marketing automation.
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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q95-Q100):
NEW QUESTION # 95
A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced SFTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.
Which method should be used to automate their monthly promotional email?
Answer: C
Explanation:
Since Time is not fixed, its triggered Automation and User Initiated. Triggered send is used for transactional message.
NEW QUESTION # 96
Northern Trail Outfitters (NTO) is running a campaign for a brand new type of footwear inside Journey Builder. The entry event: Prevents contacts from entering the journey if "shoes" is not selected in their preferences.
Is based on a data extension which has Email Address as Primary Key.
A few weeks after launching the campaign, NTO's data analyst noticed a reduced email volume and that some contacts inside the data extension updated their preferences after the launch of the campaign. Even with the entry event being triggered every day, those contacts are not receiving the welcome emails.
What could be the reason?
Answer: D
NEW QUESTION # 97
Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key.
Which two options should the consultant recommend? (Choose 2 answers)
Answer: B,C
Explanation:
To choose a subscriber key for Marketing Cloud, Northern Trail Outfitters should use a value that is unique, persistent, and channel-agnostic. A CRM ID or a loyalty program number are both good options, as they meet these criteria and can be used to identify and track subscribers across different channels and platforms. Email and mobile device ID are not good options, as they are not unique or persistent (subscribers can change their email or device) and they are specific to one channel (email or mobile).References:https://help.salesforce.com/s/articleView?id=sf.mc_co_subscriber_key.htm&type=5
NEW QUESTION # 98
As part of their brand guidelines, ABC Company uses a custom brand font for all print marketing materials.
ABC Company wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?
Answer: D
NEW QUESTION # 99
ABC Company wants to automate the sending of shipping notices and a customer survey.
* Shipping notices will be sent once a day.
* The shipping file will be placed on the FTP some time after 4:00 p.m.
* The shipping data will be sorted in the Shipping Notice data extension.
* A field in the data extension will contain the shipping date.
* The survey needs to be sent at 9:00 a.m., exactly 10 days after the customer's order ships.
Which workflow would most effectively enable ABC Company to do this?
Answer: B
Explanation:
Explanation
If a question is related to automation and it mentions that a file will be available in the FTP always at a specific time, your answer will be an option with a scheduled automation. Scheduled automations are used when you know the time a file is pushed into FTP and it always runs at a scheduled time. If a question is related to automation and there is an uncertainty when the file will be pushed to FTP (ex; a day before last working day / if a date falls on a weekend, it will be available on last Friday etc.), your answer will be an option with a Triggered Automation.
Triggered Automations are fired as soon as a file hits a specific location within FTP. Transfer activity is involved when file is encrypted.
NEW QUESTION # 100
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